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Here is a brief bio along with some client testimonials and a list of my partner organizations.


"Mr. Mike is a dad who helps us."

I didn't think much about it at the time when a student at Cristo Rey referred to me that way. But in the years since, I have realized that my entire worldview revolves around that simple idea.

A dad who helps. 

I didn't always see things that way. At Princeton University, I completed a 120-page thesis on eighteenth-century piracy and played varsity football. After graduation, I left New Jersey in search of something better to write about, and found work as a welder and a bouncer at a Chicago bar. Then winter and ambition chased me indoors to a copywriting job.

In the years since, I have filled many full-time and freelance writing roles, such as Bay Area stringer for I.D. Magazine and technical writer for K-Line America. I also built one of the earliest intranet-based documentation systems, which led to my founding Advent Inc., specializing in online documentation and website development.

When Advent morphed into a software company, I exited the venture to work on my first novel. I returned periodically as a consultant to coordinate enterprise development projects until deciding to launch GoDeep, an app for the professional and college football market. 

GoDeep had some interesting moments with big-time football programs, but ultimately it failed to gain widespread adoption. After folding it, I began coaching students through the process of writing their college application essays, which I have done ever since. 

The mentoring and life-visioning aspect of my work with students has been the most fulfilling experience in my multifarious career. Recently, I added full-service college counseling to my practice, to allow me to do even more to help young people to understand, define and pursue their ambitions. 

In hindsight, I would say that my worldview began to change the moment my first daughter was born. My path from self-involved ex-linebacker to dad began that day. The perspective I have gained from so many experiences, both gritty and glamorous, has enabled me to understand and relate to a wide range of young people. The empathy of fatherhood has helped me put my heart into every conversation I have with my students.


My business card says "Independent College Counselor." But I'd rather be known as "a dad who helps." 


Member of:

"We were introduced to Mike Demilio in August of our daughter's senior year of high school. The essay process was a new, stressful and daunting task, starting with simply selecting a topic. We met Mike at a coffee shop for an initial introduction. We found Mike to be very personable and he put us at ease by sharing how to re-frame the writing process. This gave her a new perspective and approach to writing essays. Mike also has teenage daughters, so he understood the challenge from a parent's perspective. Mike guided her throughout the entire process for each essay. He was flexible and accommodating to her busy schedule. Our daughter was able to share with Mike that she 'got in' to her dream school."


Jim B., Roswell, GA  



(PRO BONO) Cristo Rey Atlanta Jesuit High School
(PRO BONO) Big Brothers Big Sisters of Metro Atlanta
(PRO BONO) Odyssey Atlanta
(PRO BONO) Agape Youth & Family Center
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